摘要
在新时期,商业广告策划要以全新的方式给受众带来视觉冲击力,带来强烈的新鲜感,要以形成品牌影响力为宗旨,否则创意再好,没有形成品牌影响力,一切皆是枉然,不可能成为强势品牌。本文先分析我国商业广告策划存在的问题,再提出在商业广告策划中形成品牌影响力的对策,希望能起到抛砖引玉的作用。
In the new era, the commercial advertisement plan to bring the audience visual impact in new ways, bring strong freshness, to form a brand for the purpose, or creative again good, not form a brand influence, everything is in vain, could not have become a strong brand. This paper first analyzes the problems existing in the commercial advertisement plan, adds a form in commercial advertising planning countermeasures of brand influence, hopes to be able to play the role of the topic.
出处
《佳木斯职业学院学报》
2015年第10期486-,共1页
Journal of Jiamusi Vocational Institute
关键词
商业广告策划
品牌影响力
建议
commercial advertisement planning
brand influence
advice
