摘要
在地方高校向应用型本科转型的政策引导下,众多独立学院将通用英语(general English)专业改为商务英语专业(business English),但在人才培养模式、课程设置以及教学方法等方面依然借鉴一本、二本高校。本研究对江浙沪三地四十多家企业进行需求分析调查后发现独立学院商务英语毕业生主要的求职趋向是中小型企业,企业对商务英语专业毕业生的要求和高校自身的要求具有较大偏差,高校在课程设置时须重视这些差异并给予适当引导,改进课程设置与教学方法。
Under the guidance of the policy that local colleges transform into applied undergraduate, many independent colleges change general English major for business English Majors, but in the training mode, curriculum and teaching methods and other aspects still draw lessons from universities. This study analyzed more than 40 enterprises in Jiangsu, Zhejiang and Shanghai, after an investigation found that the trend of the main job of business English graduates of independent colleges are small and medium enterprises, enterprises' requirements on business English major graduates has a large deviation from the requirements of colleges and universities, university curriculum must pay attention to these differences and give appropriate guidance, improve the curriculum and teaching methods.
出处
《佳木斯职业学院学报》
2017年第4期192-193,共2页
Journal of Jiamusi Vocational Institute
关键词
需求分析
商务英语专业
独立学院
needs analysis
business English major
independent college
