摘要
我国农产品在流通过程中一直存在许多问题和矛盾,阻碍着农民增收、农业增效,影响了农村经济的发展。在搜索引擎营销中,消费者通过搜索引擎寻找自己想要的农产品,经营者在搜索引擎投放关键词推广农产品,搜索引擎搭建了生产者与消费者直通的桥梁,省去了许多中间环节和成本,提高了农业利润,对发展农村经济有着重大意义。文章从CNNIC发布的有关搜索引擎报告入题,报告了农产品搜索营销具有节约流通成本、提高流通效率、扩大市场范围、实现低成本推广等现实意义,通过对农产品搜索引擎营销现状的调查,有针对性地提出建设优秀网站、定位关键词、排名靠前、平台选择、建客户管理系统以及付费排名等农产品搜索引擎营销的发展策略。
The circulation of China's agricultural products still exist many problems and contradictions which hinder the rise of farmers’ income and agricultural efficiency and affect the development of rural economy. In the search engine marketing, consumers find their desired agricultural products by the search engine and producers promote agricultural products by putting key words, search engine has built a bridge between producers and consumers and omitted many intermediate links and cost, improving agricultural profits, which was of great significance to the development of rural economy. From the relevant searching reports issued by CNNIC, this article reported the advantages that search marketing had, including saving circulation cost, improving circulation efficiency, expanding market scope, realizing promotion with low cost. Through the investigation on the search engine marketing of agricultural products, the development strategies were put forward, like constructing excellent websites, locating key words, ranking forward, selecting platform, building customer management system and paid ranking, etc.
出处
《农业网络信息》
2014年第10期59-62,共4页
Agriculture Network Information
关键词
搜索引擎
农产品
网络营销
关键词
排名
search engine
agricultural products
network marketing
keyword
ranking
