期刊文献+

基于信用评价机制下的网络零售均衡价格研究 被引量:1

下载PDF
导出
摘要 为了考察在线市场中,信用评价机制对均衡价格的影响,本文采用了一个两阶段的博弈模型对在线市场中高信用度卖方和低信用度卖方之间的价格竞争进行了研究,给出了两类卖方的均衡定价、均衡利润及双方面临的消费者分布。模型证明了:即使在对卖方商品的期望收益相等的情况下,高信用卖方仍能索取到高价和获取高利润。同时,不同风险态度的消费者的分布,以及消费者对二者商品的价值评价,都对模型的均衡解有影响。
作者 聂磊 杜宏
出处 《科学与管理》 2007年第2X期56-58,共3页 Science and Management
  • 相关文献

参考文献4

二级参考文献14

  • 1Bakos J Y.Reducing buyer search costs:Implications for electronic marketplaces[J].Management Science,1997,43 (12):1676-1692.
  • 2Lal R,Sarvary M.When and how is the Internet likely to decrease price competition?[J].Marketing Science,1999,18(4):485-503.
  • 3Brynjolfsson E,Smith M D.Frictionless commerce? A comparison of Internet and conventional retailers[J].Management Science,2000,46(4):563-585.
  • 4Chen P Y,Hitt L M.A model of price dispersion in internet-enabled markets[R].Working paper,Graduate School of Industrial Administration,Carnegie Mellon University,2004.
  • 5Smith M D,Bailey J,Brynjolfsson E.Understanding digital markets:Review and assessment.Working paper,MIT Sloan School,Available at http://ecommerce.mit.edu/papers/ude,1999.
  • 6Friberg R,Ganslandt M,Sandstrom M.E-commerce and prices-theory and evidence.Working paper series in economics and Finance No 389,Stockholm School of Economics,Sweden,2000.
  • 7Friberg R,Ganslandt M,Sandstrom M.Pricing strategies in e-commerce:Bricks vs.clicks.Working paper,Stockholm School of Economics,Sweden,2001.
  • 8Pan X,Shankar V,Ratchford B T.Price competition between pure play vs.bricks-and-clicks e-tailers:Analytical model and empirical analysis.Working paper,Smith School of Business,University of Maryland,2002.
  • 9Lee H G.Do electronic marketplaces lower the price of goods[J].Communications of the ACM,1998,41(1):73-80.
  • 10Bailey J P.Electronic commerce:Prices and consumer issues for three products:books,compact discs,and software.Organization for Economic Cooperation and Development,OECD/GD,1998a,(4).

共引文献157

同被引文献3

引证文献1

二级引证文献38

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部