摘要
本文建立了基于Bass模型的新旧产品市场竞争扩散的演化模型,并对模型进行了经济分析,对我们认识新旧产品的更替、产品市场结构的演变具有重要意义,并为企业新产品上市以及开拓新市场的决策提供理论参考。
Based on the Bass model, this paper studies a market competition and diffusion model about new and old product. The results gained from this paper is important for us to know the evolutionary change of market structure, and provide theory instruction for enterprise's decision making of new product coming into the market and exploiting new market.
出处
《预测》
CSSCI
2003年第2期55-58,共4页
Forecasting
基金
国家自然科学基金资助项目(70171028)
