摘要
目的地形象是影响游客目的地选择的一个重要因素,文章对旅游目的地形象的影响因子作了较为系统的分析,讨论了旅游目的地形象的形成过程。
Destination images considered to be an important factor which affects the tourists in choosing their destinations. This essay has tried to give a systematic analysis of the factor contributing to the formation of destination image as well as the process of formation.
