摘要
描述了市场营销知识管理(MKM)的概念,建立了基于MKM的市场营销群体决策支持系统的结构与关键技术,利用群体满意度模型提高了市场营销群体决策支持系统的有效性,分析了制约MGDSS有效使用的若干因素,提供了解决问题的一些方法。
This paper has defined the concept of MKM. The marketing GDSS framework based on MKM has been built. It has discussed the effective MGDSS based theoretical model of group satisfaction. The factors of effective use of MGDSS are analyzed. The ways of solving the problems based on MKM are proposed.
出处
《管理科学》
2003年第1期61-64,共4页
Journal of Management Science
