摘要
系统地论述了产品创新项目战略管理的框架,项目评价与选择的方法以及跨职能项目团队的管理问题,只有实施完善的战略管理过程,产品创新才能取胜.
To gain advantage in the market , product innovation is a crucial factor.In this paper we systematically discuss the strategic structure of product innovation projects,methods of project evaluation and selection, management of the cross functional project teams.Product innovation will win with a perfect new product strategy.
出处
《科技进步与对策》
CSSCI
北大核心
2003年第4期23-25,共3页
Science & Technology Progress and Policy
