摘要
企业开展绿色创新战略受多种因素影响,目前国内对企业绿色创新战略驱动因素的研究多为单一因素的直接影响,缺乏对内外部环境的整体考虑,同时对高管环保意识的权变作用研究匮乏。鉴于此,本文以216家企业为研究样本,从内外环境视角探讨了外部的政策压力、市场压力、内部的创新资源、创新能力对绿色创新战略的驱动效应以及高管环保意识的调节作用。层次回归模型结果显示:第一,外部环境中的强制型政策对绿色创新战略为倒U型影响;激励型政策、市场压力对绿色创新战略具有显著的正向影响。第二,内部环境中的创新资源对绿色创新战略没有显著影响;创新能力对绿色创新战略具有显著的正向影响。第三,高管环保意识对强制型政策(一次方)、市场压力、创新资源与绿色创新战略之间具有正向调节作用;而对创新能力与绿色创新战略之间具有负向调节作用;对激励型政策与绿色创新战略之间没有显著的调节作用。
Green innovation strategy is not only a new idea to achieve green development, but also the inevitable choice for enterprises to upgrade. At present, the research on the driving forces of green innovation strategy mainly focus on direct impact of single factor, lacking the overall consideration of internal and external environment. At the same time, research on the contingency effect of top management's environmental awareness is scarce. Therefore, based on the sample of 216 enterprises, this paper explores the relationship between policy pressure, market pressure, innovation resources, innovation capability and green innovation strategy with moderating effect of top management's environmental awareness from inside and outside driving angle. The results of the hierarchical regression model show that: Firstly, the driving effect of factors in the external environment: The coercive policy has an inverted U-shaped impact on the green innovation strategy; the incentive policy and the market pressure have a significant positive impact on the green innovation strategy. Secondly, the driving effect of factors in the internal environment: The innovation capability has a significant positive impact on the green innovation strategy. The innovation resources have no significant impact on the green innovation strategy. Thirdly, the moderating effect of top management's environmental awareness: The relationship between the green innovation strategy and the coercive policy is stronger when the top management's environmental awareness is higher. The relationship between the green innovation strategy and the market pressure is stronger when the top management's environmental awareness is higher. The relationship between the green innovation strategy and the innovation resources is stronger when the top management's environmental awareness remains higher. Otherwise the relationship between the green innovation strategy and the innovation capability is weaker when the top management's environmental awareness is higher. And there is no significant change about the relationship between the green innovation strategy and the incentive policy when the top management's environmental awareness higher.
出处
《南开管理评论》
CSSCI
北大核心
2017年第6期95-103,共9页
Nankai Business Review
基金
国家社科基金后期资助项目(11FJY007)
山东省科技发展计划项目(2014GGH222001)
山东省社科规划项目(16BJRJ09)资助
关键词
绿色创新战略
外部压力
内部驱动力
高管环保意识
Green Innovation Strategy
External Pressure
Internal Driving Force
Top Management's Environmental Awareness
