摘要
文章对西方传播学效果研究的经典理论———“知沟假设”的研究层次进行了深入的分析与评价 ,指出了宏观社会结构层面和个体层面在理论上各自的优势与缺陷 ,尤其从低社会地位群体角度 ,对个体层面无视大众传播的社会后果进行了剖析。文章也从作者在国内所做的大型实证研究出发 ,试图寻求两个研究层次的联结 ,并对“知沟假设”的未来研究进行了构想。
After in-depth analyzing and reviewing the research levels of the“ Knowledge gap hypothesis”,which has been one of the classic theories in western communication study,this article outlines both advantage and disadvantage of macro social structural level and micro individual level,especially indicates the ignoring of social consequences of individual one from the lower social status segment of their less knowledge gain from mass madia.The article also attempts to seek cross-level research in the future on the basis of author's empirical surveys about knowledge gap held in China.
出处
《同济大学学报（社会科学版）》
2003年第2期107-112,共6页
Journal of Tongji University:Social Science Edition
关键词
知沟假设
社会结构
个体
社会地位
心理机制
Knowledge Gap Hypothesis
Social Structure
Individual
Social Status
Psychological Mechanism
