摘要
随着战略联盟在全世界范围内的兴起 ,战略联盟伙伴关系管理日益重要。本文根据战略联盟的关系资本理论 ,分析了战略联盟伙伴关系管理的经济学意义在于促进获得与联盟伙伴的关系性资源 ,促进战略联盟关系资本的形成、维持与增值 ,从而促进关系性租金的获得 ,最终增强联盟绩效 ,形成企业的独特竞争优势与能力。
With the rise of strategic alliance worldwide, relationship management of its partner is increasingly important. Based on the relational capital theory of strategic alliance, the economics of partnership management of strategic alliance is to promote gaining the relationship resource with alliance partner, and the forming, maintaining and increment of relational capital. Thus the relational rent is obtained. And the alliance performance is enhanced and its distinct competitive advantages and capability are formed.
出处
《财经科学》
CSSCI
北大核心
2003年第5期81-85,共5页
Finance & Economics
关键词
战略联盟
伙伴关系
关系管理
关系资本
关系性租金
(Strategic Alliance)
(Relation of Partner)
(Relation Management)
(Relational Capital)
(Relational Rent)
