摘要
深入分析现代奥运会体育保险运营机制,针对我国体育保险现状,提出相应的对策,希望能够给我国保险业参与2008年奥运会提供帮助。
2008 Olympic Games will be held in Beijing. It will bring good opportunities to the development of sports insurance in China. Insurance companies abroad and at home are scrambling severely for markets. Compared with foreign insurance companies, China's sports insurance companies are at the threshold of starting-point. To accept the insurance of 2008 Olympics Games will meet with many problems. The article will explain the moving mechanism of sport insurance of modern OlympicGames, and also put forward relevant countermeasures. It will be helpful to the participation of China's insurance in 2008 Olympic Games.
出处
《成都体育学院学报》
CSSCI
北大核心
2003年第5期16-19,共4页
Journal of Chengdu Sport University
关键词
奥运会
体育保险
战略构想
Olympic Games
sports insurance
strategy conception
