摘要
本文基于聚类分析和判别分析 ,对在众多的区域市场中如何选取一个或几个有代表性的区域市场进行了一些探索性的研究。
Based on Cluster Analysis and Discriminant Analysis, this paper discussed how to select one or more representational area market from various area market, and applied it to analysis a example on how to seleet a are market for a new product's getting into the market.
出处
《数理统计与管理》
CSSCI
北大核心
2003年第4期52-54,64,共4页
Journal of Applied Statistics and Management
关键词
市场调研
应用
聚类分析
判别分析
营销策划
判别函数
Cluster Analysis
Discriminant Analysis
Combined-groups plots
Discriminant Scores.
