摘要
新旧世纪之交,国内外学者发表、出版了一批有关绿色营销研究的著作和论文,标志着这门学科在国内初步走向成熟,但其理论的深入发展还需以可持续发展理论、生态经济学、商业生态学和环境科学等学科的交叉进行深化研究。绿色营销的发展是一项系统工程,它需要政府、企业和消费者从生产、销售、消费和法律等体系多方面共同努力。
As a new subject appearing in the late 1990s, Green Marketing is growing mature in China. Yet, to promote theoretical development, further studies should be conducted in a cross- subject way in which ecology, commercial ecology, environmental science and etc. are involved. Being a kind of system engineering, green marketing also involves the common efforts made by government, businesses, and consumers in multi-systems such as production, marketing, consumption, legislation and so on.
出处
《山西财经大学学报（高等教育版）》
2003年第3期47-49,共3页
Journal of Shanxi University of Finance and Economics
