摘要
本文主要研究韶山红色旅游服务重要环节、重要场合、重要宾客3个方面的标准创新及推广应用,并分析了标准创新在促进韶山红色旅游服务质量提升和特色品牌建设中的作用。
This paper mainly studies the standard innovation and implementation in three aspects:the important link,occasion and guests of the Red Tourism Service in Shaoshan,and analyzes the role of standard innovation in improving tourism service and characteristic brand building in Shaoshan Red Tourism.
作者
盛立新
陈培叶
龚贺
张姝
SHENG Li-xin;CHEN Pei-ye;GONG He;ZHANG Shu(Hunan Institute of Quality and Standardization;Hunan Zhuoyue Technical Service Center of Standardization and Item Code;Administration for Shaoshan of Hunan Province)
出处
《标准科学》
2019年第10期103-107,共5页
Standard Science
关键词
红色旅游服务
标准化
特色品牌
red tourism service
standardization
characteristic brand
