摘要
随着互联网产业的不断升级,HTML及其相关标准不断完善,消费者的时代已然来临,广告注重体验更成为了新的价值趋向之一。在国内一系列快速爆发的创意网页为现下的移动交互创意增添了新的血液,进而为网页艺术的展现力与设计创意开辟新的沃土,快速形成了对传统超文本网页的迭代并进一步优化交互体验。本文以H5广告创意应用为切入点,对当前H5广告市场所呈现的技术美进行分析,探讨数字时代下网页虚拟美学的挑战。
with the continuous upgrading of the Internet industry, HTML and related standards continue to improve, the audience demand era the era of consumers has come, advertising has become a new focus on the experience of the audience more value one. In China, a series of rapid outbreak of creative web pages for mobile interactive creative new blood, and then for the display power of webpage art and design creativity to open up new fertile soil, quickly formed the traditional hypertext webpage iteration and further optimize the interactive experience This article from the H5 advertising as the starting point, H5 advertising creative application as the breakthrough point, the current H5 advertising market presents the technical beauty of the analysis, to explore the digital era of web virtual aesthetics challenges.
出处
《数码设计》
2017年第6期161-162,169,共3页
Peak Data Science
关键词
虚拟美学
H5广告
数字媒体艺术
virtual aesthetics
H5 advertisement
Digital Media Arts
