摘要
本文试图在白酒广告的设计和投放策略等方面,探寻如何提升白酒企业美誉度、培养品牌忠诚度以及品牌价值升华的路径和方法,寻找传播体系的创新点。
This thesis seeks to explore ways to enhance the reputation of white wine businesses,to build up brand loyalty,and to enhance brand name valuation within the domain of advertising design and media projection strategy.
出处
《山东农业工程学院学报》
2015年第8期180-181,共2页
The Journal of Shandong Agriculture and Engineering University
关键词
白酒广告
变革
整合营销传播
White wine advertising
Transform
Consolidation in sale&marketing advertising
