摘要
近几年,电信市场正在发生着巨大的变化,电信运营商期待通过建立价值链,提高自身的竞争优势。但是,传统的电信价值链正在逐渐发生演变和延伸。它包含了更多的产业,也出现了一些不稳定的因素。这些因素有可能引起价值链的解构,进而形成一个非常复杂、拥有多个入口和出口,包括众多产业的价值网络。为了适应这种新的环境,电信运营商必须理解自身在价值网络中的位置,重新评估他们的发展战略和商业模式,并在促进整个价值网络和信息社会发展的同时,赢得自身价值的最大化。
Massive changes are happening in the telecommunication market in several years.The telecommunication companies want to build value chain to increase competition predominance.But,the traditional telecommunication value chain has been changed and extended gradually.It has more industries and several unstable factors.These factors would disorganize the value chain probably,and give birth to a more complicated value network that has many entries and exits,and many industries.To survive in this new environment,every telecom-munication company needs to understand its position in the value network,to re-evaluate its strategies and business models,and maximizes the self-value with the developments of value network and information society.
出处
《电信科学》
北大核心
2003年第9期1-4,共4页
Telecommunications Science
