摘要
在对102个微信"轻松筹"中大病众筹项目的分析和11个受助者的访谈之后发现:受助者拥有的社会资本在影响筹款效果中起决定性作用:受助者的人际关系网络越是多元化、越广泛和幅度越大,筹款效果就越佳,反之亦然。同时,强弱关系在"轻松筹"活动中扮演着不同的角色,起到不同的作用。强关系扮演着动员者角色,起到搭桥和增信的作用;弱关系处于被动员者角色,起到捐助出资的作用。然而,不论是强关系还是弱关系,都不能被重复地动员与利用。
Through the analysis of 102 programs of 'fun in funding' in Wechat and interviews with 11 recipients,it is found that the social capital owned by recipients plays a decisive role in influencing the fund-raising. If the recipients’ personal social network is more pluralistic and wider,the result of raising money will be better and vice versa. At the same time,the strong and weak relationships act differently in the process of money-raising. Strong ties act as a role of mobilization,which can act as a bridge and enhance trust. Weak ties is in the role of passive,a role of donating and giving money. Neither strong nor weak relations can be mobilized repeatedly.
作者
贺寨平
金宇星
HE Zhaiping;JIN Yuxing
出处
《天津师范大学学报（社会科学版）》
CSSCI
北大核心
2019年第2期54-60,共7页
Journal of Tianjin Normal University(Social Science)
基金
教育部人文社会科学研究规划项目(18YJA840004)
关键词
社会资本
强关系
弱关系
微信“轻松筹”
social capital
strong ties
weak ties
'fun in funding' in Wechat
