摘要
在'互联网+'时代,微信公众平台作为一种新型移动服务模式,在图书馆移动服务的创新中占据了越来越重要的位置。文章对浙江省107所高校图书馆微信公众号的开通情况、服务内容、平台利用情况、宣传与推广情况进行了系统调研与分析,目前浙江省高校图书馆对微信平台的应用仍处于较浅层次,在平台运营中,建议高校图书馆从提高重视程度、加大宣传推广力度、规范运营管理、注重内容建设和个性化推荐等方面进行优化改进。
In the era of 'Internet +',the public platform of WeChat,as a new mobile service model,has become more and more important in the innovation of library mobile services.This paper systematically investigates and analyzes the opening status,service content,platform utilization,publicity and promotion of the WeChat public account of 107 university libraries in Zhejiang Province.At present,the application of WeChat public platform in the university libraries of Zhejiang is still at a shallow level.In the platform operation,it is recommended that university libraries should improve the services from the aspects of attaching importance,increasing publicity and promotion,standardizing the operation management,paying more attention to content construction and personalized recommendation.
作者
张成樑
吴维丽
汪铁良
Zhang Chengliang;Wu Weili;Wang Tieliang
出处
《图书馆学研究》
CSSCI
北大核心
2019年第16期32-37,共6页
Research on Library Science
基金
浙江省图书馆学会2018年度学术研究课题“浙江省高校图书馆微信公众号服务现状调查研究”(项目编号:ZTXH2018B-11)的研究成果之一
关键词
浙江省
高校图书馆
微信公众号
移动服务
Zhejiang Province
university library
WeChat public account
mobile service
