摘要
从文化学、传播学、民族学的视角,对"一带一路"倡议下中国武术跨文化传播的现实境遇进行了分析,研究认为:对本土文化的"自觉自信"是保障中国武术跨文化传播的重要前提;对域外文化的"兼容并包"是实现中国武术跨文化传播的应有姿态;对传播内容的"品牌塑造"是提升中国武术跨文化传播的独特标识;对传播方式的"创新升级"是推动中国武术跨文化传播的有效手段;对传播受众的"背景剖析"是扎实推进中国武术跨文化传播的必要环节。
The present situation of cross-cultural communication of Chinese Wushu under Belt and Road Initiative is analyzed by using the theories of culturology,communication and ethnology.The research proposes that self-confidence of local culture is an important prerequisite to ensure the cross-cultural communication of Chinese Wushu,and inclusiveness of foreign culture is the proper posture to realize the cross-cultural communication of Chinese Wushu.The brand shaping of the communication content is the unique mark to promote the cross-cultural communication of Chinese Wushu,and the innovation and upgrade of the communication mode is the effective means to promote the cross-cultural communication of Chinese Wushu.The background analysis of the audience of communication is to promote China’s martial arts in a solid manner.
作者
陈鹏
戴俊
华桦
CHEN Peng;DAI Jun;HUA Hua(1.Sport Dept.,Yancheng Normal Inst.,Yancheng 224002,China;Wushu Dept.,Wuhan Sports Univ.,Wuhan 430079,China)
出处
《体育成人教育学刊》
2019年第2期51-56,共6页
Journal of Sports Adult Education
基金
国家社会科学基金项目(17BTY012)
江苏省社会科学基金项目(16TYC002)
关键词
一带一路
中国武术
文化学
跨文化传播
Belt and Road Initiative
Chinese martial arts
culturology
cross-cultural communication
