摘要
:SWOT分析法是一种对外部环境的威胁 T(Threats)、机会 O(Opportunities)进行分析辨别 ;同时 ,估量组织内部的劣势 W(Weakness)与优势 S(Strengths) ,制定有效战略计划的方法 ,已在企业界应用 30余年。本文简述了这种方法在医院管理中的应用。
SWOT analysis is a method for distinguishing and identifying T(Threats) and O (Opportunities) from external environment and at the same time evaluating W(Weakness) and S(Strengths) of the interior of the organization and then formulating an effective strategic plan, which has been used for over 30 years in the circle of enterprises. This article sketches how this method is used in the administration of the hospital.
出处
《解放军医院管理杂志》
2000年第1期66-67,共2页
Hospital Administration Journal of Chinese People's Liberation Army
