摘要
目前国内尚无品牌哲学理论，作者根据马克思的“人的方式”、“关系方式”的思想，首次提出“物的关系方式——人的关系方式——我的关系方式”、“产品品牌——品牌产品——品牌”的序列，认为品牌是人的关系方式，并划分新品牌哲学和旧品牌哲学，划分品牌的发展阶段。
With philosophical theory of famous brand being absent in China now, the author puts forward for the first time a series of 'way of material relation-way of human relation-way of my relation' and 'famous brand of product-product of famous brand-famous brand' based on Marx's thoughts of 'way of human being' and 'way of relation'. The author thinks that famous brand is way of human relation and divides it into philosophy of old famous brand and new one. He also set the development phase of famous brand.
出处
《云南社会科学》
CSSCI
北大核心
2003年第6期39-43,共5页
Social Sciences in Yunnan
