摘要
采取问卷调查、文献资料等研究方法,对体育旅游的概念和我国开展体育旅游的市场进行了分析,结果表明:体育旅游在我国有着良好的基础条件,市场潜力巨大。但是体育旅游在我国却处于萌芽或初级阶段,项目内容单一,缺乏特色,观赏性的比赛或表演偏多,长期而稳定的体育旅游市场尚未形成。
By means of investigation, Literature review and logic analysis, the concept of sports tourism and market is analyzed in terms of developing sports tourism. The results show that sports tourism in China enjoys a fine basis and great market potential. However, sports tourism in China is still at the primary stage, whose features are monotonous events, less characteristics and appreciative competitions but a bit more exhibitions. A long-term and stable market of sports tourism has not been set up.
出处
《北京体育大学学报》
CSSCI
北大核心
2003年第5期607-609,共3页
Journal of Beijing Sport University
基金
2000年度国家体育总局体育社会科学
软科学课题<假日体育产业开发战略研究>之子课题(项目号:264SS0040)。
关键词
体育旅游
市场
可行性
项目
sports tourism
market
feasibility
item
