摘要
网络品牌是网络经济时代企业竞争的关键,是企业核心竞争力的体现。文章分析了网络品牌的特征,在总结了旅游企业树立网络品牌的必要性的基础上,提出了我国旅游企业进行网络品牌建设的若干建议。
Network brand, which is the key of competitions among enterprises in cyber economy era, is an externalization of the core competitive power of enterprises. This paper analyzes the characteristics of the network brand, and on the basis of generalizing the necessity for tourist enterprises to establish the network brand, and puts forward several suggestions on how to establishing the network brand of tourist enterprises.
出处
《科技情报开发与经济》
2003年第10期235-236,共2页
Sci-Tech Information Development & Economy
关键词
旅游企业
网络品牌
网络营销
tourist enterprises
network brand
cyber marketing
