摘要
随着中国经济进入相对过剩时期,众多企业为了抢夺市场,广告战、价格战和促销战连续不断,表现为低层次的过度竞争。笔者借用生态位理论对中国企业之间的过度竞争行为进行了分析,提出了企业生态位的概念,认为引起企业过度竞争的原因在于其生态位的重叠,并借助生态位的概念从理论和实践上对企业的竞争战略进行探讨。
With the emergence of Chinese relatively surplus economy,numerous enterprises indulge themselves in lowleveled competitions of advertisement,price and sales promotion to occupy markets.The author employs the niche theory to analyze the overcompetition of domestic enterprises and puts forward the concept of the enterprise niche.Pointing out that the superposition of the enterprise niche is the cause of the overcompetition,it discusses theoretically as well as practically about the enterprise competition strategy.
出处
《南京林业大学学报（人文社会科学版）》
2003年第3期58-61,共4页
Journal of Nanjing Forestry University(Humanities and Social Sciences Edition)
关键词
企业生态位
竞争战略
过度竞争
enterprise niche
competition strategy
over-competition
