摘要
本文依据社会学的角色理论分析了我国导游员服务的被投诉问题。认为导游角色规范"真空"和角色规范不清是导游服务结构性问题滋生蔓延的温床;社会转型时期某些社会期望的误导,是某些导游角色扮演者产生投诉行为的催化剂;某些导游角色扮演者对角色自我认同的偏差或错误,是投诉行为产生的内在根据。
This text analyse to complain into problem guide service according to the role theories of sociology. 'vacuum' and guide service's structural hotbed who issue breed s role of guide standard. Society make the transition period No. some that role of guide performer produce and complain into the catalysts of behavior. Role of guide deviation or wrong to complain into inherent foundation who behavior produce who performer admit oneself role.
出处
《黄山学院学报》
2003年第4期68-70,共3页
Journal of Huangshan University
