摘要
上海地区酒店竞争日趋白热化,酒店生存与发展面临严峻挑战。本文基于项目投资的财务评估理论,以A酒店为例,从建设投资估算、利润估算、盈利估算角度对浙江世贸君澜酒店有限公司投资的A酒店的管理建设进行财务估算分析,这对财务评估体系在国内的发展运用具有一定的借鉴价值。
With ever-increasing competition, many hotels in Shanghai face the challenges of surviving and developing. Based on the financial evaluation theory of project investment, the paper makes a financial evaluation of management and construction of Hotel A invested by Zhejiang Narada Grand Hotel based on estimation of construction investment, profit and gains. The study is a kind of reference to the application and development of the financial assessment system in domestic use.
出处
《武汉商学院学报》
2015年第5期59-62,共4页
Journal of Wuhan Business University
基金
2013年浙江省高等学校访问工程师校企合作项目(项目编号:FW2013036)
关键词
财务评估
项目投资
酒店管理
financial evaluation
project investment
hotel management
