摘要
城市旅游形象是城市旅游吸引力强弱的重要体现。城市旅游的充分发展必须全面实施旅游形象战略,而其核心是要建立独特、鲜明、有招徕力的旅游形象,科学的城市旅游形象策划是首要环节。通过对重庆合川市的旅游形象策划案例研究,提出了城市旅游形象策划的一般思维模式和程序。
Urban tourist image is the key of urban tourism. It is the important embodiment of the tourist attraction of a city. As a result, only we implement the image strategy can we guarantee the overall development of urban tourism. Scientific scheming of urban tourist image becomes the first step to develop overall urban tourism because the core of the image strategy is to establish a vivid, special and promising feature.The writer presents the thinking ways and the general procedure to scheme urban tourism feature by taking Hechuan City in Chongqing Municipality as a Case study.
出处
《重庆师范大学学报（自然科学版）》
CAS
2003年第4期58-62,共5页
Journal of Chongqing Normal University:Natural Science
