摘要
随着媒介传播竞争的加剧和媒介产业化的发展,电视节目的传播效果倍受关注。研究电视频道的综合化、差别化和公众化,探讨电视栏目的品牌化建设,对于电视媒介的创新发展具有应用价值和理论意义。
The effects of TV broadcasting have aroused much attention thanks to the accelerated competitions in communications and the industrialization of mass media. Studies of TV channels' comprehensive orientation, the differences of channels, the taste of audience', and the brand name of TV programs will be of practical and theoretical significances to the improvement of TV broadcasting.
出处
《思想战线》
CSSCI
北大核心
2003年第6期121-125,共5页
Thinking
关键词
综合频道
专业频道
栏目品牌化
comprehensive channel
special channel
the brand name popularization of pro-grams
