摘要
本文通过对公益性商业广告和传统文化的研究,探索传统文化对公益性商业广告内容、传播方式、效果等的影响;倡导将中华传统美德融入公益性商业广告,使商业广告在传播中引起人们的认同和共鸣。
This study is tying to explore the influence about content, mode of transmission, communicating effect from traditional culture to commercial advertisement of commonweal. Advocate the traditional Chinese virtues into the public welfare commercial advertising, so that commercial advertising in the dissemination of people’s recognition and resonance.
出处
《山东英才学院学报》
2017年第1期45-48,共4页
Journal of Shandong Yingcai University
关键词
传统文化
商业广告
公益性广告
Traditional culture
commercial advertisement
commercial advertisement of commonweal
