摘要
一场突如其来的“非典”考验了中国的经济,旅游业首当其冲,损失尤其惨重。造成如此巨大损失,“非典”的影响固然不少,但同时不少旅游企业缺乏一整套有效的危机管理机制,也是一个重要的原因。从“非典”中旅游业暴露出的管理上的问题讲起,详细论述了旅游企业危机管理机制的内涵、原则及其模式。
SARS has given great influence on Chinese economy, especially tourism industry. Besides SARS, the author thinks another important reason for the economic loss is that most of Tourism Company hasn't set up effected crisis management mechanism. The article describes something in detail about Crisis Management, including its definition,principle and model.
出处
《桂林旅游高等专科学校学报》
2003年第6期60-64,共5页
Journal of Guilin Institute of Tourism
