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政府关于网络舆情危机的对策研究

The Research on Countermeasures of the Government Targeting Network Public Opinion Crisis
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摘要 互联网在给人们的生活带来便利的同时,也容易因为其虚拟性、开放性而形成网络舆情危机,其呈现"罗宾汉情结"现象、"蝴蝶效应"现象、"群体极化"现象、"塔西佗陷阱"现象,这些都给政府管理带来挑战。对此,政府应重视社会民生,塑造良好形象;积极处理危机,赢取民众信任;管好地方论坛,控制负面舆论;加强法制建设,净化网络空间。 Internet not only brings convenience to our lives, but also easily forms network public opinion crisis due to its virtuality and openness. It features the "Robin Hood complex" phenomenon, "the butterfly effect" phenomenon, "group polarization" phenomenon, "Tacitus trap" phenomenon, which bring challenges to government management. Therefore, the government should pay more attentions to the people’s livelihood, shape a good image, deal with the crisis actively, gain trust of the people, manage local forum well, control the negative public opinion and strengthen the construction of legal system to purify the network space.
作者 王瑾
出处 《扬州工业职业技术学院论丛》 2015年第2期51-55,共5页 Journal of Yangzhou Polytechnic Institute
关键词 政府 网络舆情 危机管理 应对策略 Government Network Public Opinion Crisis Management Countermeasures
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