摘要
Internet技术的蓬勃发展 ,加速了经济全球化、网络化进程。企业的生产经营方式也正朝着信息化方向迈进。基于Internet的企业信息化策略能够加强企业与合作伙伴、企业与客户之间的沟通 ,消除“信息孤岛”。从电子商务、CIMS和CRM等方面阐述基于Internet的企业信息化策略及其实际应用。
The rapid development of internet technique accelerates the progess of glbalization and network. The Emterprises adapts themselves to the mew may of production and management in the information-based society. The inernet-based information strategy can strengthen the communication between enterprises and praternevs as well as customers, eliminating`information isolated island'. This article elaborates the enterprise internet-based information strategy and its practical use in E-business, CIMS and CRM.
出处
《商业研究》
北大核心
2004年第3期176-179,共4页
Commercial Research
