摘要
先对比分析零售商主导情形下两制造商两零售商供应链集中决策和分散决策(批发价格或收益共享契约)时需求函数的参数()变化对最优定价及整体利润的影响,发现集中决策时最大,而分散决策时在价格竞争替代性程度增大过程中批发价格与收益共享契约下的利润大小关系出现转折点.再对比分析不同市场需求规模Q以及参数值变化对有无竞争时零售商的最优定价及其利润的影响,发现上面两参数变化会使零售商利润大小出现不同的情形。
The influence effects of variation of the demand function parameters(α、βorγ)on optimal pricing and whole profits for duopolistic suppliers-duopolistic retailers supply chain under retailer-dominated based on centralized decision and decentralized decision(wholesale price or revenue sharing contract)are comparativily analyzed in this paper.It finds that the profit of whole supply chain is maximal based on centralized decision,while the size relationship between the profits of whole supply chain under wholesale price and revenue sharing contract based on decentralized decision appear turning point when the degree of price competition substitutionγincreases.Furthermore,the influence effects of different market demand scale Q and variation of parameterγon retailer's optimal pricing and profit with or without competition are comparatively analyzed.It finds that the variation of the above two parameters will lead to the retailer's profit with or without competition appear different situations.
出处
《中国管理科学》
CSSCI
北大核心
2015年第S1期617-623,共7页
Chinese Journal of Management Science
基金
国家自然科学基金资助青年项目(71301145
71301113
71302035)
教育部人文社科基金资助青年项目(11YJC630159
12YJC630091)
浙江省哲社研究基地一般课题(14JDFW02YB)
浙江省自然科学基金资助项目(LY13G020011)
浙江省哲学社会科学基金资助项目(13ZJQN058YB)
浙江省社科联重点项目(2013Z52)
浙江省2011协同创新中心浙江工商大学现代商贸流通体系建设协同创新中心重点项目(14SMGK03Z)及下属研究所项目(14SMXY19YB)
浙江省高校人文社会科学重点研究基地重点项目(JYTgs20141504)
江苏省高校哲学社会科学项目(2013SJB6300081)
