摘要
免费公园在城市中扮演着重要旅游资源的角色,是城市旅游功能的有益补充,但目前游客满意度的研究还没有兼顾到免费公园的特殊性,因此有必要对免费公园的游客满意度进行测评研究。以西安市免费公园为例,运用模糊综合评价法进行游客满意度评价,发现影响免费公园游客满意度的显著因子,探讨基于游客满意度的免费公园发展策略。结果表明:游客对西安市免费公园的满意度达到基本满意水平;通过Pearson相关系数分析发现公园的总体环境卫生、花草树木景观、遮阳避雨设施等是影响满意度的显著因子;通过对14项评价因子的重要度—满意度分析,得出免费公园在发展中的优势与弱势,针对不同象限提出3种发展策略:重点发展,保持发展和后续持续发展。Ⅲ象限内的因子是西安市免费公园的弱势,是今后公园管理与发展的重点,有针对性地解决问题,提高免费公园的满意度,从而促进西安市旅游业的健康,完善,快速发展。
Free parks are beneficial supplements to city tourism that play an important role in tourism resources. However,studies into tourist satisfaction have not taken free parks into account.Here,we examine free parks in Xi'an,Shanxi,China as case studies and use fuzzy comprehension evaluation methods to determine factors affecting tourist satisfaction. We found that the tourism industry related to free parks in Xi'an can meet tourists' needs;overall environmental health,a landscape of flowers and trees,and rain and sun facilities are decisive satisfaction factors. We located 14 index factors affecting tourist satisfaction into four quadrants of importance-satisfaction analysis,concluding the advantages and weakness in the tourism industry for Xi'an free parks.Three development strategies are proposed:focus on development;conservation development;and continuous development. Factors in the third quadrant are vulnerable factors and this quadrant is the key management development region of the park.
出处
《资源科学》
CSSCI
CSCD
北大核心
2014年第8期1645-1651,共7页
Resources Science
