摘要
本文在考虑产品核心价值的基础上,对供应商联盟合作中生产商和供应商的投资行为进行识别,分析了联盟成员的资本拥有情况和收益分配方式对其投资行为的影响。研究表明:m/c的大小对生产商和供应商的投资行为有正向影响;当联盟成员拥有对称的投入资本时,生产商的投资意愿远高于供应商;与平均分配相比,供应商和生产商按比例分配时的投入意愿更高,更愿意通过投资来获得收益并放弃"搭便车"的投机行为;平均分配时,供应商在m/c较小的情况下有很强的"搭便车"意愿。
This paper identifies the investment behavior of manufacturers and suppliers when they work together based on the consideration of the core value of the products,and analyses the effect of alliance members owned capital and the pattern of profit sharing on the investment behavior of manufacturers and suppliers.The result shows that:market size to alliance members' investment ratio has a positive effect on the investment behavior of manufacturers and suppliers;when alliance members own symmetric capital,manufacturers are more willing to invest than suppliers;suppliers and manufacturers are more willing to invest under proportional profit sharing than under equal profit sharing,and both of them are willing to gain competitive benefits by investing and to give up free-riding.Under equal profit sharing,when m /c is small,suppliers are more likely to free- ride than manufacturers.
出处
《管理评论》
CSSCI
北大核心
2014年第6期107-115,共9页
Management Review
基金
国家自然科学基金项目(700772068)
关键词
产品核心价值
供应商联盟
投资行为
product core value,supplier alliance,investment behaviour
