摘要
我国社会对于高技能型人才的需求与日俱增,职业教育作为培养这类人才的摇篮,其形象直接影响着人们对于职业教育的看法和认同度,进而影响人们选择接受职业教育的意愿。通过对1949-2018年间《人民日报》中有关职业教育报道的文本分析,可以窥探职业教育在官方媒体中的形象。研究发现,我国职业教育拥有备受重视的政策形象、占教育半壁江山的规模形象、社会经济发展重要推动力的作用形象、呼吁认同的社会形象、逐步提升的学历形象以及培养技能人才的产出形象。
The demand for high-skilled workers in Chinese society is increasing day by day.As a cradle for cultivating such qualified personnel,the image of vocational education directly affects people’s perceptions and recognition of vocational education,and thus affects people’s willingness to choose vocational education.Through the text analysis of reports on'vocational education'in the People’s Daily(1949-2018),we can see the image of vocational education in the official media.China’s vocational education has a highly valued policy image,a large-sized proportion image,a symbolic image of the important driving force of social and economic development,a social image appealing to social identification,a progressively improved academic image,and an output image of cultivating the skilled personnel.
作者
崔蓬克
Cui Pengke(Tianjin University of Technology and Education,Tianjin 300222.)
出处
《职业技术教育》
北大核心
2019年第24期33-37,共5页
Vocational and Technical Education
基金
2017年度天津市教委科研计划项目“‘修辞学’视域下当代职业教育形象的社会认知困惑与话语修复策略研究”（2017SK048），主持人：崔蓬克
关键词
人民日报
职业教育
媒体形象
文本分析
People’s Daily
vocational education
media image
text analysis
