摘要
深入探讨了客户群体划分的机理,指出客户群体可分为3类:价值取向型、利益驱动型及随机游荡型。根据客户群体划分类型及其特征,提出了使用数据挖掘技术来实现客户群体的分类。
This paper discusses the mechanism of customers partition and makes clear that the customers can be divided into three part:s:value - oriented,benefit - oriented and stochastic,Atlast,this paper points out that the customers partition can be realized byusing data mining technology according to the types and characters of customers partition.
出处
《科技进步与对策》
CSSCI
北大核心
2004年第1期81-83,共3页
Science & Technology Progress and Policy
基金
四川省软科学研究"十五"规划重点项目(032R25-020)
