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行为变量对议程设置敏感度影响的实证研究 被引量:4

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摘要 行为变量对议程设置敏感度的影响 ,是传播研究的重要课题。过去研究的结论尚待进一步检验。本文采取实证研究方法 ,从六个方面进行了数据分析 ,结论是 :行为变量对议程设置效果的影响并非总是显著的。它们在一种情况下可能显正效应 ,在另一种情况下可能会显负效应 。
出处 《现代传播(北京广播学院学报)》 CSSCI 北大核心 2004年第1期22-25,共4页 Modern Communication
基金 教育部"跨世纪优秀人才项目"--"中国受众与传播效果"课题资助成果
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参考文献17

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二级参考文献7

  • 1M·麦考姆斯,T·贝尔,郭镇之.大众传播的议程设置作用[J].新闻大学,1999(2):32-36. 被引量:59
  • 2Bare,J. (1990).The war ondruges: A case study in Opinion formation.The Publiuc Perspective, Nov./Dec. :p29 - 31.
  • 3Funkhouser, G. R. (1973). The issues of the sixties:An exploratory study in the dynamics of public opinion. Public Opinion Quarterly,37, pp62-75
  • 4Maxwell E.McCombs and Donald L.Shaw, (1972).The Agenda-setting Function of Mass Media, Public Opinion Quarterly,pp176-187.
  • 5Shearon A.Lowery & Melvin L.De Fleur, (1988).Milestones in Mass Communication Research.Longman Publishing Group, New York.
  • 6Thomas A. Bowers. (1973). Newspaper Political Advertising and the Agenda-setting Function,Journalism quarterly, Autumn.
  • 7Walter Lippmann, (1965) .PUBLIC OPINION,The Free Press, A·Division of Macmillan Public Co. ,Inc. New York,USA.

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