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区域差异的消费行为研究:路径与方法 被引量：13

Consumer Behavior Research Based on Regional Difference: Ways and Methods
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摘要 该文从理论上分析了消费行为研究的不同路径,主张立足于“区域消费差异论”对中国消费 行为进行深入研究,提出了研究中国区域消费差异必须解决的两个核心问题:中国消费文化价值的维度构 建和中国消费区域地理细分。 This paper theoretically analyzes different ways of consuming behavior research, claims that consumer behavior research in China should be done on the basis of 'Theory of Regional Consuming Difference', and brings about two core questions in research of China' s regional consuming difference: construction of dimensions of Chinese consuming culture values and geographical segmentation of China consuming regions.
作者 卢泰宏 刘世雄
机构地区 中山大学管理学院
出处 《中山大学学报（社会科学版）》 CSSCI 北大核心 2004年第2期18-23,共6页 Journal of Sun Yat-sen University(Social Science Edition)
基金 广东省自然科学基金项目(编号021749) "中国消费者行为的区域性特征方法研究"阶段成果
关键词 消费行为 区域差异 中国消费区域 市场营销 细分市场 消费文化 research method consuming behavior regional difference consumer behavior in China
分类号 F126 [经济管理—世界经济]
  • 相关文献

参考文献12

  • 1胡左浩.国际营销的两个流派:标准化观点对适应性观点[J].南开管理评论,2002,5(5):29-35. 被引量：28
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二级参考文献19

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共引文献27

同被引文献144

引证文献13

二级引证文献76

中山大学学报（社会科学版）
2004年 第2期

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