摘要
体育无形资产业的产生和确认是体育市场化、产业化以及体育体制改革的必然结果。它主要包括体育竞赛活动的举办权和经营权,各类体育组织名称、标志的使用权和经营权,体育人才的广告权、代理权等。具有无形性、高效益性、垄断性、长期性、不确定性等特征。我国目前对于无形资产的保护主要参照相关的法律、政策以及制度,尚未制定专门的法律文件加以规范。
Protection and affirming of sports invisible assets are results from sports marketing,industrializing and system reforming.Sports invisible assets includes conducting and managing rights of match,using and managing rights,etc.And,it has some features as invisible,monopolizing,high affection,undetermined,etc.At present,authorities take some measures as rules,police and system to protect it.But,there is no special rules to stipulate it.
出处
《体育学刊》
CAS
北大核心
2004年第2期27-29,共3页
Journal of Physical Education
关键词
体育无形资产
知识产权
中国
sports invisible assets
intelletual property rights
China
