摘要
为研究北京市职业篮球竞赛表演市场的营销状况和观众消费需要问题 ,笔者选取北京两家甲A男子职业篮球俱乐部的现场观众为研究对象 ,从消费者心理角度分析 ,了解了北京市职业篮球竞赛表演市场观众的消费需要并提出了相应的建议。
In order to meet the audience′s consuming demands in Beijing, and to develop a prosperous professional basketball match performance, this article makes the farther detail study on the subject in Beijing professional basketball match market's audience of Shougang basketball club and Aoshen basketball club ,then makes a delicate explanation to the consumer demands,and understanding the condition of Beijing professional basketball marketing audience's consumer demands.Based on the cases above, the writer provides relative suggestions on sale.
出处
《西安体育学院学报》
北大核心
2004年第1期30-34,共5页
Journal of Xi'an Physical Education University
