摘要
营销是企业运行的先锋,也是企业运行的灵魂。而好的品牌就意味着市场,意味着利润,品牌营 销是创建品牌并将品牌转化为名牌的系统工程,同时也是营销的最高境界。放眼新的环境及时代,品牌 营销应从战略上做出调整,以适应新的市场营销环境。
Marketing precedes and guides enterprise operation. Good brands bring enterprises profit as well as market. Being the best marketing strategy, brand marketing is a systematic project that involves creating brands and promoting them into famous brands. In view of the current situation, it is necessary to make strategy adjustment in brand marketing to adapt to new marketing environment.
出处
《商业研究》
北大核心
2004年第10期113-115,共3页
Commercial Research
