摘要
传媒中的"逆反",即种种"逆反心理"能否消解,直接影响受众的心理平衡和信息接受。如何能消解"逆反",实现最积极有效的信息传播,是当前媒介研究关注的热点。文中从引导者形象到引导内容、情境以及对象等特征的诸多方面对传媒"逆反"进行了解析、探求,并结合电视媒体"以人为本"的传播特色,提出了开拓电视新闻主持人的个性化传播;挖掘新闻意义,实现意见汇聚;凸显电视媒体的现代气质;以及人性化的意见沟通与互动式的交流魅力等一系列关于电视新闻传播的启示,为当前电视新闻的消解"逆反"、有效传播提供一个崭新的视角。
The fact that whether the 'rebellion' of the media--that is,various kinds of 'rebellious psyche' --could be dispelled or not directly interferes with the psychological balance and the message reception of the audience.How to dispel the 'rebellion' and fulfill the most effective communication is one of the focuses for the present-day media.This paper tries to analyze various factors leading to the 'rebellion' of the media--from the image of inducer to the introductory contents,context and the objects.It also incorporates the idea of 'regarding people first' of the TV media and puts forward the following ideas: personalized communication of the anchorman; digging out the meaning of news and gathering together all the meanings; manifesting the modern spirit of TV media; and the personalized communication and interaction.Thus a new perspective for the dispelling of the 'rebellion' of the TV news is offered.
出处
《桂林电子工业学院学报》
2004年第2期26-29,共4页
Journal of Guilin Institute of Electronic Technology
关键词
逆反心理
电视新闻
引导者
引导内容
引导情境
引导对象
rebellious psyche, TV news, director, introductory contents, introductory context, introductory objects
