摘要
信任是虚拟企业基本的运行机制。在嵌入性视角下,虚拟企业合作关系具有间续性特点,虚拟企业信任关系嵌入在社会关系网络中,其产生与建立是动态演进的。合作伙伴间的互动在虚拟企业信任关系产生中扮演了重要角色,信息共享(交流)和学习构成了互动过程的主要内容。从虚拟企业合作关系的时间维度入手,将虚拟企业信任关系划分为初始信任和持续信任,认为成员企业的合作经历、声誉、承诺影响初始信任,虚拟企业生命周期、机会主义行为、相互依赖性、文化与地缘差异决定了持续信任的建立与发展。在此基础上,发展了Nielsen信任产生的静态概念模型,建立了一个基于信息共享和学习平台上的动态过程模型。
Trust is the most basic operation mechanism. From the embedded visual angle, the cooperation relation is considered as the inter-continuation.The trust relation in virtual enterprise is embedded in the network of social relation and will evolve dynamically. The interaction between partners, which is composed of information communion and learning, plays an important role in the creation mechanism of VE's trust . Firstly, this article starts with the time dimension of cooperation relation in VE, compartmentalizes the trust relation of VE as two parts: initial trust and continuous trust. Secondly, it argues that the prior experience of cooperation, reputation and commitment can affect the initial trust obviously, accordingly, the life cycle of VE, opportunism, interdependence and the distance of culture and geographic distribution can determine the generation and development of the continuous trust. Finally, it develops a dynamic process model based on information communion and learning, which perfects Nielsen's static conception model.
出处
《重庆大学学报（自然科学版）》
EI
CAS
CSCD
北大核心
2004年第5期139-142,共4页
Journal of Chongqing University
关键词
信任
虚拟企业
互动
“嵌入性”
社会关系网络
trust
virtual enterprise
interaction
embeddability
network of social relation
