摘要
采用文献资料法收集相关资料,探讨广告和体育之间日益广泛的联系,指出我国体育广告发展过程中存在的一些问题,为发展我国体育广告业提供一些参考意见。
With document information method, collecting related information, this paper discusses the increasingly extensive connection between advertisement and sport, points out that there are some problems in the development of sport advertisement of our country and offers some reference opinions.
出处
《河北体育学院学报》
2004年第2期16-17,共2页
Journal of Hebei Sport University
关键词
广告
体育广告
发展
advertisement
sport advertisement
development
