摘要
电子商务对我国餐饮业的发展带来了重要的影响。本文提出了餐饮业电子商务指数概念并给出了测算的指标体系,结合2010~2015年数据进行了测算,在此基础上建立了餐饮业电子商务指数与其产值的倒数回归模型,定量分析了电子商务对餐饮业发展产生的具体影响,最后结合回归分析结果得到了一些管理启示。
E-commerce has a significant impact on the development of Chinese catering industry. This paper presents the concept of e-commerce index in the catering industry and puts forward the index system of measurement. Based on the data of 2010-2015, this paper establishes a reciprocal regression model of e-commerce index and its output value, and quantitatively analyzes the specific impact that the electronic business brings on the development of the catering industry. Finally, according to the results of regression analysis, some management implications are obtained.
出处
《电子商务评论》
2017年第1期1-9,共9页
E-Commerce Letters
