摘要
农村电子商务有利于提高城乡经济的发展,和助力于乡村振兴战略的实施。然而,电子商务有机遇的同时,也面临着新的挑战。为了探索电子商务发展中的问题与关注乡村振兴的发展,笔者以贵州省紫云县为例进行了相关的探析,辨明电子商务与农村电子商务的区别与联系,以及它们的重要性。分析了当地农村电子商务目前的发展状况,发现该地区的农村电子商务存在基础设施不到位、电子商务人才缺乏、居民认识度不高、农特产品标准化程度提升慢以及品牌的创造力度不够的发展困境。考虑当地的情况及市场的需求,从这几个主要方面提供相应的解决对策。Rural e-commerce is conducive to improving the development of urban and rural economy, and helps the implementation of rural revitalization strategy. However, while e-commerce has opportunities, it also faces new challenges. In order to explore the problems in the development of e-commerce and pay attention to the development of rural revitalization, the author made a relevant analysis in Ziyun County, Guizhou Province to identify the difference and connection between e-commerce and rural e-commerce, as well as their importance. This paper analyzes the current development situation of local rural e-commerce, and finds that the rural e-commerce in the region has development difficulties such as inadequate rural infrastructure, lack of e-commerce talents, residents’ low awareness, insufficient standardization of agricultural products and insufficient brand creation. Considering the local situation and market demand, the corresponding solutions are provided from these main aspects.
出处
《电子商务评论》
2024年第3期7422-7429,共8页
E-Commerce Letters
