摘要
在市场经济的不断发展之下,市场营销活动逐步变得更加活跃。但在这个过程里,诸多法律问题也逐一浮现,像是虚假宣传、不正当竞争、侵犯知识产权之类的。这些法律问题不只是会对市场秩序以及公平竞争形成影响,还有可能对消费者的权益带来伤害。本论文深度研讨市场营销中常见的法律问题,剖析其出现的缘由,其中包含企业法律意识薄弱、竞争压力等因素。并且,详细地论述了应对这些法律问题的手段,像加强企业的法律建设、强化行业的自我约束、完善相关法律法规以及提升消费者的维权意识等。通过案例分析进一步对法律问题的具体体现和应对策略的有效性予以说明。其意图是为促进市场营销与法律的协调发展给予理论方面的参考和实践上的指引,以达成健康、有序、公平的市场环境。Under the continuous development of market economy, marketing activities gradually become more active. But at the same time, in this process, many legal problems have emerged one by one, such as false advertising, unfair competition, infringement of intellectual property rights, and so on. These legal issues will not only affect the market order and fair competition, but also may bring harm to the rights and interests of consumers. This thesis discusses the common legal problems in marketing in depth, and analyses the reasons for their emergence, including the weak legal awareness of enterprises, competitive pressure, and other factors. Moreover, the means to deal with these legal problems are discussed in detail, such as strengthening the legal construction of enterprises, strengthening the self-restraint of the industry, improving the relevant laws and regulations, and enhancing the consumers’ awareness of their rights. The case studies further illustrate the concrete embodiment of legal problems and the effectiveness of coping strategies. The intention is to give theoretical reference and practical guidance for the coordinated development of marketing and law, so as to reach a healthy, orderly and fair market environment.
出处
《电子商务评论》
2024年第3期7669-7675,共7页
E-Commerce Letters
